Email Marketing and Funnel VA Specialist
Run email and funnels for a client: safe access, the email laws, deliverability, sequences, landing pages and honest reports. Pass the test to earn a verified certification.
What this course covers
A practical course for VAs who run email and funnels for coaches, real estate teams and small agencies in the US, the UK and Australia. You learn how a list, a lead magnet, a landing page and a welcome sequence turn into booked calls, how a client gives you safe access, what the email laws in each country ask for, how to stay out of the spam folder, how to write and test an email, how to build and test an automation and a landing page, and how to report results honestly now that open rates cannot be trusted. It works on any platform, with short notes for GoHighLevel, Mailchimp, Klaviyo and Kajabi, and ends with a timed certification test.
Course outline
- How email and a funnel make a small business moneyVideo · 10 min
- Safe access and the law11 min
- Deliverability: getting into the inboxVideo · 11 min
- Writing the email10 min
- Sequences and automationsVideo · 11 min
- Landing pages and lead capture10 min
- Measuring honestly11 min
- Send day, what to tell the client, and the test10 min
Certificate
Finish every lesson, then pass a timed certification test to earn the Certified badge. Each certificate has its own verify page a client can open, and a button to add it to LinkedIn.
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